Double Tap To Plant A🌲

Climate Change is a global problem. One that is too big, too complex and too distant for individuals to feel like they can make a difference fighting against it. Instead of feeling like we have the power to make change, we are shamed into feeling that environmentalism is an “all-or-nothing” choice. We live in a world of polarization: Socially through Instagram: Influencer or Nobody. Politically: Left or Right. Our planet: Environmentalist or Not. Our campaign resonated with people who felt isolated in this world of polarization. We created an easy way
for everyone to be enviornmental-ish and show their networks that they care about our earth, even if they forgot to bring their reusable coffee cup that one time.fought back against climate change:

We took our weekly ad budget for digital performance, and instead of paying to display ads we paid to plant trees in exchange for positive action for our climate. We made it very easy, “Like” a post of a sapling, we will plant trees. We set out with the goal that if we reached 5 million likes, we would plant 500,000 trees. The result was a record-breaking Instagram campaign designed for good.

Advertising Campaign
Brand Awareness